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Showing posts from February, 2021

Strategy in Digital Marketing

The one word I really hate is "strategy." in Digital Marketing   This is the most frequently used word in English, and there is interference.  I think many people have misunderstood its meaning and usage.   Therefore, after 16 years of business experience and meeting with various strategic consultants and marketing experts, we have combined everything we have learned and obtained the best strategy so far from customer feedback.   Therefore, the final marketing strategy is:   WHO -truly understand who our target audience is and know them better than themselves. What-what are you really selling them?   What value do you bring to your target audience? What kind of emotional connection do you need to establish?  And it has no functions and benefits.  Where are they – where are they?   What is the customer journey like?  What are the 27 possible touch points you will have?  In keeping with the points above, you need to continuously dem...